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Build Trust And Grow Your Business With Unparalleled Customer Service
Customer service is the support you provide your customers before and after they purchase your product or service. Offering timely service that consistently meets customer expectations leads to a...
View Article6 New Marketing Cloud Features To Help You Power Personalisation
The last few years have shown us just how important personalisation is to a brand’s digital strategy. According to the latest State of the Connected Customer Report, 73% of customers expect companies...
View ArticleData Security is Every Employee’s Responsibility in the Hybrid Workplace
Perimeter-based security has often served as the first line of defence against cyberattacks. This ‘castle and moat’ approach treats the organisation’s network as a trusted space and places firewalls...
View ArticleKeep Your Data Secure and Accessible From Anywhere With Hyperforce
With inputs from Deepu Chacko, Senior Director, Solution Engineering Businesses today must make decisions quickly to gain a competitive edge over others. Whether it is figuring out product pricing or...
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4 Ways Financial Services Drive Growth With Personalised Experiences
Our research reveals firms must wrangle data better and track the entire customer journey to meet rising expectations. Prakash Thomas, Regional Vice President; Financial Services & Health,...
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What Is a CDP?
The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. According to the 2020 State of Marketing Report, 86% of marketers are increasing or maintaining...
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These 3 Apps Help Your Business Automate Processes, Save Costs, and Improve...
In today’s economic landscape, organisations face the challenge of doing more with less. The need for efficiency and productivity has become a top priority for businesses. As a result, many businesses...
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World Tour Essentials Asia is Here!
Trailblazers from all over the region came together with local and global leaders to celebrate the latest in innovation, and to focus on the major drivers for business success this year — AI, data and...
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Top 3 Benefits of Generative AI for Data Analytics
The numbers don’t lie. Data is the new currency: 58% of companies that use data to make decisions are more likely to exceed their revenue targets than those that don’t. Yet, despite the abundance of...
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What’s Next for ASEAN Businesses in 2024?
This year marked a watershed moment for the tech industry. The introduction of generative AI brought AI use to the fore, and it is now dominating the business agenda. While 2023 has been a year of AI...
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These 3 Apps Help Your Business Automate Processes, Save Costs, and Improve...
In today’s economic landscape, organisations face the challenge of doing more with less. The need for efficiency and productivity has become a top priority for businesses. As a result, many businesses...
View ArticleClik here to view.
World Tour Essentials Asia is Here!
Trailblazers from all over the region came together with local and global leaders to celebrate the latest in innovation, and to focus on the major drivers for business success this year — AI, data and...
View ArticleClik here to view.
What’s Next for ASEAN Businesses in 2024?
This year marked a watershed moment for the tech industry. The introduction of generative AI brought AI use to the fore, and it is now dominating the business agenda. While 2023 has been a year of AI...
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4 Ways New Data Cloud Features Help You Personalise Ads
What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the...
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What Is Data Cloud?
Data Cloud is a data platform that unifies all of your company’s data on to Salesforce’s Einstein 1 Platform, giving every team a 360-degree view of the customer to drive automation and analytics,...
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